AS AMERICAN AS
Fusion.net is a media outlet dedicated to giving a voice to the unheard. So we launched their brand with one simple message: America is much more than just apple pie.
CAMPAIGN REJECTION
Not everyone welcomed our message. The Philadelphia Transit Authority and a major Media Company rejected several of the images and censored the campaign. Landlords in NYC's lower east side complained and had the campaign removed.
RESPONSE TO REJECTION
We used the rejection, and original media space, to drive our point home, and drive people to fusion.net./asamericanas to freely see the censored imagery.
AS AMERICAN AS VIDEOS