HALEON ACCESS CODES
The world’s first barcodes that speak important healthcare information aloud for those with trouble seeing or reading. By using the one universal element on all consumer packaged goods, the barcode, we were able to create accessible packaging for thousands of products worldwide without having to redesign packs, restock shelves or disrupt sales.
ALWAYS READ THE LABEL EVEN IF YOU CAN'T
Song and sound-first video created to launch Access Codes in the UK. Directed by visually impaired director Adam Morse.